The BRiM Framework sets out principles, commitments and practical tools to help organisations improve representation across the marketing industry.
Use the framework to assess where you are today, set meaningful targets and track progress across talent, creativity, partnerships and organisational culture.
Review the end-to-end purchase funnel to ensure culturally appropriate targeting and a clear understanding of where your advertising appears.
Commit to avoiding inflammatory, polarizing, or racist content and use inclusion and exclusion lists with care.
Measure representation across recent creative and set achievable benchmarks for on- and off-camera inclusion.
Ensure key roles and storylines reflect real communities, avoid stereotypes, and amplify Black talent.
Build a diverse supplier ecosystem and keep the dialogue active on representation goals and progress.
Ask partners for measurable diversity in creative outputs and agree fair, competitive rate cards.
Bake diverse insight into briefs and approvals, ensuring Black voices are heard throughout.
Engage internal councils or external sounding boards, compensate contributors, and create safe spaces.
Invest in inclusive hiring, progression, and leadership development so Black talent can thrive.
Embed representation in strategy setting and build long-term accountability through targets and reporting.
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